Selected Work, Told with Intention

A curated space for the projects, publications and milestones that define my practice — each piece documented with the context it deserves.

Browse the Archive About the Practice

12Curated projects

6Digital publications

4Years of practice

3Design disciplines

Designer's workspace with sketches and a laptop in soft natural light

Ibrahim Baig — a studio for considered visual identities

I work with independent publishers, small brands and cultural institutions that need a portfolio, a digital publication or a full visual identity. The work is quiet, precise and built around the story you actually want to tell — not a template.

Editorial thinking Every project starts with structure: what matters, what supports it, and what can be left out. The result is a portfolio that reads clearly and feels intentional.

Typography-led design Type is the backbone of my work. I choose faces and set hierarchies that carry your voice, from a single case study to a full digital publication.

Calm, premium presentation Monochrome surfaces with restrained gold accents keep the focus on your work. No noise, no decoration for its own sake — just clarity and presence.

The People Behind the Work

A small team of editors, designers and strategists who shape every project from first sketch to final delivery.

Creative Director

Mr. Gilbert Kunze

Leads the visual direction for each portfolio and brand system, with fifteen years of experience across editorial design and identity work. He sets the tone for every project, balancing bold ideas with the restraint that makes a piece feel finished.

Senior Strategist

Eugene Abshire

Oversees content structure and client communication, turning loose briefs into clear narratives. Eugene has guided more than forty launches, from personal sites to full brand overhauls, and keeps every timeline honest.

Production Lead

Mara Ellison

Manages the final assembly of every project — image selection, typography details, and responsive testing. Her checklist is the last stop before anything goes live, and it rarely lets a detail slip.

Digital Editor

Jonas Whitfield

Writes and edits the case studies, captions and articles that accompany each piece. Jonas works closely with clients to make sure the story behind the work reads as clearly as the work itself.

Trusted by Clients Across the Creative Field

Feedback from collaborators and studios who have worked with the portfolio projects featured here.

Brand Identity — Melbourne Mr. Gilbert Kunze

The visual direction was clear from the first moodboard. Every asset arrived on time, and the final brand system felt cohesive across print and digital.

Editorial Design — Sydney Eugene Abshire

Working on the digital publication was a smooth process. The layout choices respected the content, and the typography gave the whole issue a refined voice.

Portfolio Review — Brisbane Creative Director, Studio North

The project sequencing in the portfolio made each piece feel intentional. It is rare to see a body of work presented with this level of restraint and clarity.

Web Presence — Adelaide Independent Curator

The site structure made it easy to navigate between projects without losing context. A calm, premium presentation that lets the work speak first.